Jack Louis Cox: The Striker Who Studies Every Minute

At Banbury United Academy, striker Jack Louis Cox has developed a habit that sets him apart. After every match, he sits down and watches the full 90 minutes back. Not just the highlights. Not just his goals. Every single minute.

"Having Veo record my matches has been the best thing for me because I watch every single minute back and really watch what I do right and what I do wrong," Cox explains. "It's brilliant."

For a young striker learning his craft, this disciplined approach to self-analysis has become essential to his development. The technology provides something he simply couldn't get otherwise: an honest, comprehensive view of his performance.

"Veo helps me with not only my mistakes in my matches but also the things I do right, and it always gives me that great view of the pitch," he says.

The camera's elevated perspective reveals patterns that are impossible to see from pitch level. Movement off the ball, positioning in the box, and runs that created space for teammates all become visible when Cox reviews the footage.

Now accustomed to this level of analysis, he can't imagine playing without it. "I could not imagine myself playing my games now without the help of Veo. I think I would find it hard, especially now that I'm getting used to it. I would really miss it, and I don't think I would learn as much from playing."

The footage serves multiple purposes beyond personal development. Cox uses recordings for his social media accounts, shares them with family, and sends them to clubs and football agencies as part of his progression pathway.

For a young striker at an academy, building a portfolio of footage has become as important as the goals themselves. Every match becomes part of his story, every performance documented and ready to share when opportunity knocks.

But it all starts with those post-match review sessions, where Cox sits down and watches himself play, minute by minute, learning what works and what doesn't. It's not glamorous work, but it's how strikers develop into the players they want to become.