Veo and UA Flag Canada Announce Youth Flag Football Partnership

Veo Technologies and UA Flag Canada Announce Partnership to Elevate the Game for Canada’s Youth Flag Football Community

Veo Named Official Capture Solution of UA Flag Canada, Bringing Game Video to 15,000+ Families Ahead of Flag Football’s Olympic Debut

The partnership gives young athletes, coaches and families new ways to record, review, stream and share their games across UA Flag’s leagues nationwide.

November 2, 2026 – Every throw, catch and touchdown on film. Veo, the AI-powered sports video technology company, today announced it has been named the Official Capture Solution of UA Flag Canada, the youth flag football organization powered by Under Armour for athletes aged 5 to 18. The partnership brings automated game recording, video analysis and live streaming to more than 15,000 families at 30+ UA Flag locations across Ontario, British Columbia, Alberta and Quebec.

The partnership arrives at a defining moment for the sport. Flag football makes its Olympic debut at the 2028 Los Angeles Games, and Canada will be there with both its men’s and women’s teams. That success starts at the youth level. In Canada, girls’ flag football is booming, thanks in large part to Jonathan Nedeljkovic and the team at UA Flag, whose work has built a pathway from first-time players to the collegiate and national stage.

UA Flag now runs five league tiers, from first-time players in Roots to provincial and national travel teams in Elite, plus all-girls leagues, development camps, skills combines and tournaments. The partnership covers every level:

• Highlights that players can share with family, friends and recruiters
• Analysis tools that turn every game into a coaching tool
• Live streaming, so families who can’t make the trip never miss a pass

Together, Veo and UA Flag are giving players, coaches and families the tools to relive their best plays, learn from every game and share their season.

“Flag football is one of the fastest-growing sports for boys and girls, and supporting UA Flag at the World Cup they hosted in Canada showed us just how strong the community around the game is. Partnering with UA Flag Canada lets us support the coaches, athletes and leaders who make that community what it is, and we’re excited for the impact this collaboration will bring to flag football programs across Canada.”
— Marcus Kosak, Global Head of Partnerships, Veo

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Setting the standard for flag football

UA Flag is Veo’s flagship flag football league operator partner, and one of only a handful of youth flag football organizations in North America to give its families an official, league-backed video experience. Through the partnership, Veo’s automated cameras and video platform are available to every UA Flag program at exclusive partner pricing, making professional-quality footage affordable for teams at every level. Coaches can review gameplay, players can track their progress over time, and families can watch live and share highlights, all without needing a camera operator. The result is one consistent standard across UA Flag, the kind of experience usually reserved for the highest levels of the sport, now within reach for every UA Flag team from Roots to Elite.

The partnership also reaches the sport’s biggest youth stage. Building on its role filming the 2026 UA World Cup in Brampton, Ontario, Veo will return as official filming partner for the 2027 and 2028 tournaments.

“Video should help athletes understand their game, help coaches identify what to teach next and make development visible at every stage. Our partnership with Veo gives UA Flag Canada new tools to support athletes, coaches and families across our community as the sport moves toward its Olympic debut.”
— Jonathan Nedeljkovic, Founder and CEO, UA Flag Canada

As one of the fastest-growing sports in the world, flag football is only getting bigger. Veo and UA Flag plan to grow the partnership alongside it, expanding into UA Flag’s development programs and giving more young athletes the chance to see their game in a new light. More information is available at uaflag.ca.

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