"When you feel ready, go after it."

Zamzam Farzamipooya grew up in Iran, knowing she wanted to work with technology. She studied hardware engineering at university, but when the software courses clicked in a way the circuits never had, she followed that feeling. She moved to Denmark seven years ago for a job as an iOS engineer. Today, she is Senior Engineering Manager at Veo.

The promotion is recent. The journey behind it is not.

"It's been a long journey," she says, with a smile that suggests she means it. "But I'm looking forward to what comes next."

Zamzam joined Veo five years ago as a senior iOS engineer, drawn by the company's mission. She had been on a job hunt for a while, considering other opportunities that never quite felt right. Veo was different.

"I wanted to be part of a product and a company where I believe in their mission. And when I looked at Veo, at what we were trying to build, I thought this was a really cool product. And then I also saw this gap between men's sport and women's sport, from professional level all the way down to grassroots," Zamzam says from her desk at Veo's headquarters in Copenhagen.

"Being part of a company that is trying to make technology accessible and affordable for everyone, which genuinely increases opportunities for women. If you don't have a lot of funding, you don't get access to recording, you don't get access to analytics. Veo makes that affordable, so grassroots teams can actually be seen."

Building Veo Go from the ground up

That sense of purpose has stayed with her through five years of change, from individual engineer to engineering manager, from the Mobile Guild to leading the technical side of the Veo Go launch.

Veo Go was built to let coaches film matches using their own iPhone. For users, it means no additional hardware is required. For the engineering team, it meant rethinking systems built over many years for a physical camera.

"The architecture had to change significantly. Early on, the Go team was very focused within itself. But by the time we moved into cross-team integration, most of the teams at Veo were involved in the launch. And what made it enjoyable was that people were genuinely helpful. Everyone wanted it to succeed. We had a North Star, and we just took it one milestone at a time."

The launch mattered, but the reliability of what came after mattered more.

"We could not afford for it to be unreliable. A lot of effort went into making this a product we could actually be proud of."

Showing up as a role model

Alongside her technical work, Zamzam started speaking at international conferences in Europe and Asia. She went because she wanted to share what she had learned. Something else happened alongside that.

"I got comments from women at those conferences. People told me it inspired them to see me up there. I hadn't really thought about that aspect when I started. But I think it's true for me too. Seeing a woman in a position of authority, someone who has built something, is possible. You can actually achieve these things."

Back at Veo, she has worked to build a Mobile Guild that connects the company's mobile engineers across teams, replacing siloed work with shared knowledge and common standards. Her longer ambition is a culture where the loudest voice in the room is not automatically the one that shapes decisions.

"A place where people feel heard, where they are part of it. That is what I have on top of my agenda," Zamzam says.

The confidence to go after it

Zamzam grew up in a country where women's freedoms were sharply constrained. Moving to Denmark, she says, was better than she had imagined. The opportunities were real. The environment was different in every way she had hoped it would be.

She thinks a lot about confidence, and about the particular version of it that holds women back.

"I think many women feel they have to be way better than what is actually required before they go after something," she says, and continues: "That can stop you from going after what you want. When you feel ready, go after it. You might get it, you might not. But even if you don't, you will get learning from that."

It is the same principle she has followed herself, from the hardware courses that did not click to the software ones that did, from Iran to Denmark, from senior engineer to senior engineering manager at a company she believed in before she joined it.

The journey, as she says, has been long. She is looking forward to what comes next.